APEX’s mission is to marshal private-sector leadership and resources to be the most visible and effective marketing arm for developing new business within Northeast Minnesota and Northwest Wisconsin, resulting in increased regional economic growth that will drive new employment opportunities.

In short, our primary goal is to strengthen the regional economy through the creation of sustainable wealth, which will result in quality jobs for the people who live here. We accomplish this by promoting the retention and growth of existing companies that are vital to the region's economy, and by attracting new businesses that can benefit from the area's distinct competitive advantages.