The Meaning of Tea: Hmong, Somali and Spanish Videos will Make UI Application Process More Accessible

It was an important goal: To serve diverse populations better, the Unemployment Insurance (UI) program wanted to develop culturally and linguistically relevant information to promote self-service UI application systems.

Anxiety about applying for Unemployment Insurance benefits can run high, especially among first-time applicants.

So UI engaged ECHO, a Twin Cities Public Television (TPT) program designed to address the information needs of Minnesota's non-English speaking populations, to produce videos in Hmong, Somali and Spanish.

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