The Meaning of Tea: Hmong, Somali and Spanish Videos will Make UI Application Process More Accessible
Thursday, February 16, 2017
It was an important goal: To serve diverse populations better, the Unemployment Insurance (UI) program wanted to develop culturally and linguistically relevant information to promote self-service UI application systems.
Anxiety about applying for Unemployment Insurance benefits can run high, especially among first-time applicants.
So UI engaged ECHO, a Twin Cities Public Television (TPT) program designed to address the information needs of Minnesota's non-English speaking populations, to produce videos in Hmong, Somali and Spanish.