Maurices stays on its toes: New in-store, online initiatives help Duluth-based retailer compete

If Maurices was simply reacting to retail's upheaval before, it's trying everything to lead the way these days.

"The climate has changed, and there are lots of lessons that have been learned," said George Goldfarb, CEO of the Duluth-based women's apparel chain. "It's so important to just keep testing new programs in this environment."

Some of those tests have turned to testaments: an integrated web/store shopping experience; a loyalty rewards program; a personalized sales approach using artificial intelligence; proactive discounting.

Then there are the pilot programs, still under wraps, that could yet give that extra lift to the thousand of Maurices locations around the U.S. and Canada

To read the full story, visit the Duluth News Tribune.