Sober ride program operated by Essentia Health expanding services

Friday, September 10, 2021

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A sober ride program called Northeastern Minnesota Joyride, operated by Essentia Health and the Driving 4 Safe Communities coalition, is expanding its service to include events at Bayfront Festival Park, as well as Duluth’s Oktoberfestival.

“The Twin Ports is a fun place, and we want people to be able to enjoy all that the area offers, but we also want people to get home safely after a night out,” said Allison Nicolson, Essentia’s injury prevention specialist. “This program offers people a safe alternative that is not only affordable, but utilizes existing infrastructure to connect people to a sober ride home.”

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