First Avenue, U.S. Bank stake out metaverse trademarks
Wednesday, September 07, 2022
The metaverse, the growing array of virtual reality and digital platforms with online personas, real estate and businesses, offers its users a chance to experience a simulacrum of the world. However, for the companies looking to sell on the platforms, the questions around brand protection are very real.
If companies anticipate that they'll want to advertise or sell in virtual worlds, they might want to start looking at how to protect their intellectual property from infringement, experts say, and it might pay off to be proactive.
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