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Community Profiles

County Seat: Ashland

Nestled on the south shore of Lake Superior’s Chequamegon Bay, the City of Ashland boasts historic charm, modern convenience, and a diverse economy. Home to Memorial Medical Center, Northland College, and Wisconsin Indianhead Technical College, Ashland also contains a strong manufacturing base.

“The heart and soul of Chequamegon Bay,” Ashland is the seat of Ashland County and the commercial hub of the region Historic downtown Ashland is characterized by extraordinary turn-of-the-century brownstone buildings. As you browse the many unique shops, take time to view the distinct architectural styles on display as well as the many vibrant murals, each highlighting a particular aspect of Ashland’s colorful past. From Butternut in the south to Madeline Island in the north, Ashland County’s over two dozen eye-catching murals dazzle visitors all year long.

Year Population Households Average Household Size Average Household Income
2015 15,599 6,632 2.2 $49,147
2020 16,337 6,784 2.2 $59,486

Source: Northland Connection, ESRI

Population
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Population

Population2000201020222027
Ashland County, WI16,86616,15715,92115,808

Source: ESRI, 2022-11-10

Population by Age

Population201020222027
0-41,001862849
5-91,014873886
10-141,084962928
15-191,1361,0611,098
20-241,121995909
25-29948965874
30-34908973890
35-39806929947
40-44944909909
45-491,236773906
50-541,254902778
55-591,1671,205945
60-649711,2301,161
65-697531,0931,172
70-74554825971
75-79444579677
80-84407367482
85+409418426
18+12,41312,66912,555
Median Age404243

Source: ESRI, 2022-11-10

Population by Race

Ashland County, WI2022
Total15,921.000
White Alone79.520
Black Alone0.730
American Indian Alone13.110
Asian Alone0.530
Pacific Islander Alone0.060
Some Other Race0.340
Two or More Races5.710
Hispanic Origin2.410
Diversity Index37.800

Source: ESRI, 2022-11-10

Growth Rate

Ashland County, WI2022 - 2027
Population-0.14%
Households-0.09%
Families-0.17%
Median Household Income2%
Per Capita Income3%

Source: ESRI, 2022-11-10

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Housing
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Households

Population2000201020222027
Households6,7186,7366,7706,738
Housing Units8,8839,6569,3889,313
Owner Occupied Units4,7634,791
Renter Occupied Units2,0071,947
Vacant Units2,6182,575

Source: ESRI, 2022-11-10

Home Value

Ashland County, WI20222027
Median Home Value$135,105$161,100
Average Home Value$162,214$182,086
<$50,000571477
$50,000 - $99,9991,173945
$100,000 - $149,999908801
$150,000 - $199,999732777
$200,000 - $249,999621772
$250,000 - $299,999353464
$300,000 - $399,999275387
$400,000 - $499,9995373
$500,000 - $749,9994460
$1,000,000 +1821

Source: ESRI, 2022-11-10

Housing Year Built

Year RangeHouses Built
2010 or Later218
2000-20091,086
1990-1999998
1980-1989963
1970-19791,452
1960-1969647
1950-1959817
1940-1949596
1939 or Before2,789

Source: ESRI, 2022-11-10

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Income
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Income

Ashland County, WI20222027
Median Household$51,332$57,377
Average Household$69,241$80,533
Per Capita$29,517$34,401

Source: ESRI, 2022-11-10

Household Income Base

Ashland County, WI2022
<$15,000947
$15,000 - $24,999732
$25,000 - $34,999746
$35,000 - $49,999845
$50,000 - $74,9991,409
$75,000 - $99,999867
$100,000 - $149,999785
$150,000 - $199,999234
$200,000+205

Source: ESRI, 2022-11-10

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Employees
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Commute

CategoryCommuters
Workers 16+7,146
In-County Residents5,747
Out-of-County Residents1,315
Drive Alone5,335
Carpooled659
Public Transport116
Work at Home346
Less than 5 minutes699
5-9 minutes1,768
10-14 minutes1,273
15-19 minutes889
20-24 minutes735
25-29 minutes248
30-34 minutes464
35-39 minutes77
40-44 minutes108
45-59 minutes230
60-89 minutes182
90+ minutes127
Average Travel Time17

Source: ESRI, 2022-11-10

Source: ESRI, 2022-11-10

Employees by NAICS

CategoryNumber
Total Employees8,862
Agr/Forestry/Fish/Hunt57
Mining27
Utilities8
Construction326
Manufacturing860
Wholesale Trade252
  
Retail Trade1,370
Motor Veh/Parts Dealers90
Furn & Home Furnish Str27
Electronics & Appl Store7
Bldg Matl/Garden Equip267
Food & Beverage Stores300
Health/Pers Care Stores73
Gasoline Stations12
Clothing/Accessory Store41
Sports/Hobby/Book/Music29
General Merchandise Str379
Misc Store Retailers144
Nonstore Retailers1
  
Transportation/Warehouse196
Information184
  
Finance & Insurance266
Cntrl Bank/Crdt Intrmdtn116
Sec/Cmdty Cntrct/Oth Inv40
Insur/Funds/Trusts/Other110
  
Real Estate/Rent/Leasing68
Prof/Scientific/Tech Srv272
Legal Services27
Mgmt of Comp/Enterprises6
Admin/Support/Waste Mgmt127
Educational Services1,008
HealthCare/Social Assist1,384
Arts/Entertainment/Rec354
  
Accommodation/Food Srvcs844
Accommodation188
Food Srv/Drinking Places656
  
Other Srv excl Pub Admin471
Auto Repair/Maintenance55
Public Administration Emp713

Source: ESRI, 2022-11-10

Educational Attainment (25+)

Ashland County, WI2022
Some High School558
Graduated High School3,619
Associates Degree1,618
Bachelor's Degree1,684
Graduate Degree825

Source: ESRI, 2022-11-10

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Businesses
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Businesses by NAICS

CategoryNumber
Total Businesses925
Agr/Forestry/Fish/Hunt Bus17
Mining Bus1
Utilities Bus2
Construction Bus65
Manufacturing Bus20
Wholesale Trade Bus27
  
Retail Trade Bus138
Motor Veh/Parts Dealers Bus12
Furn & Home Furnish Str Bus9
Electronics & Appl Store Bus2
Bldg Matl/Garden Equip Bus15
Food & Beverage Stores Bus26
Health/Pers Care Stores Bus8
Gasoline Stations Bus2
Clothing/Accessory Store Bus6
Sports/Hobby/Book/Music Bus12
General Merchandise Str Bus6
Misc Store Retailers Bus27
Nonstore Retailers Bus13
  
Transportation/Warehouse Bus26
Information Bus19
  
Finance & Insurance Bus53
Cntrl Bank/Crdt Intrmdtn Bus18
Sec/Cmdty Cntrct/Oth Inv Bus14
Insur/Funds/Trusts/Other Bus21
  
Real Estate/Rent/Leasing Bus23
Prof/Scientific/Tech Srv Bus43
Legal Services Bus7
Mgmt of Comp/Enterprises Bus4
Admin/Support/Waste Mgmt Bus24
Educational Services Bus25
HealthCare/Social Assist Bus60
Arts/Entertainment/Rec Bus24
  
Accommodation/Food Srvcs Bus88
Accommodation Bus29
Food Srv/Drinking Places Bus59
  
Other Srv excl Pub Admin Bus120
Auto Repair/Maintenance Bus24
Public Administration Bus97

Source: ESRI, 2022-11-10

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