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Douglas County, WI

County Seat: Superior

Douglas County is located in northwest Wisconsin at the head of Lake Superior. Superior is Douglas County's largest municipality. With Duluth, MN, Superior forms the largest port on the Great Lakes by tonnage. Superior is home to the University of Wisconsin Superior and the Wisconsin Indianhead Technical College. Major industries in Douglas County include: transportation, manufacturing, wood products, petroleum and tourism.

The County offers outstanding K-12 and higher education, first-class health care facilities and a high quality of life. Douglas County is a transportation hub served by an international shipping port, North America's longest pipeline, four Class I railroads and several trucking firms. Interstate 35 and four-lane U.S. Highway 53 connect Douglas County to major metropolitan areas in the upper Midwest and throughout the U.S. Douglas County has some of the lowest electric rates in the Midwest. Douglas County offers a number of economic development incentives including low interest financing from the Douglas County Revolving Loan Fund, tax credits provided by the State of Wisconsin and tax increment financing incentives and land grants provided by municipalities within the County.

Year Population Households Average Household Size Average Household Income
2015 44,128 18,735 2.28 $55,645
2020 44,267 18,839 2.28 $63,394

Source: Northland Connection, ESRI

Population

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Population

Population2000201020232028
Douglas County, WI43,28744,15944,39544,023

Source: ESRI, 2023-10-17

Population by Age

Population201020232028
0-42,5942,2102,199
5-92,5602,2912,199
10-142,6762,4392,329
15-193,0062,6432,647
20-243,2252,9132,797
25-292,9502,7612,703
30-342,6222,9222,512
35-392,5622,6592,743
40-442,7212,6702,671
45-493,4262,5482,735
50-543,4712,7582,540
55-593,2733,1132,734
60-642,7123,3072,935
65-691,9643,1393,094
70-741,4352,4972,831
75-791,1501,6102,038
80-849149701,260
85+8989451,056
18+34,69436,03935,880
Median Age404344

Source: ESRI, 2023-10-17

Population by Race

Douglas County, WI2023
Total44,395.00
White Alone89.33
Black Alone1.34
American Indian Alone1.83
Asian Alone0.67
Pacific Islander Alone0.04
Some Other Race0.60
Two or More Races6.19
Hispanic Origin1.84
Diversity Index22.70

Source: ESRI, 2023-10-17

Growth Rate

Douglas County, WI2023 - 2028
Population-0.17%
Households0.06%
Families-0.02%
Median Household Income3%
Per Capita Income3%

Source: ESRI, 2023-10-17

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Housing

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Households

Population2000201020232028
Households17,80818,55519,41219,474
Housing Units20,35622,82523,12523,207
Owner Occupied Units13,32913,498
Renter Occupied Units6,0835,976
Vacant Units3,7133,733

Source: ESRI, 2023-10-17

Home Value

Douglas County, WI20232028
Median Home Value$176,452$236,387
Average Home Value$213,424$269,771
<$50,000726466
$50,000 - $99,9991,8191,057
$100,000 - $149,9992,5301,679
$150,000 - $199,9992,9952,463
$200,000 - $249,9991,3981,482
$250,000 - $299,9991,3021,816
$300,000 - $399,9991,5612,670
$400,000 - $499,999461858
$500,000 - $749,999406803
$1,000,000 +4162

Source: ESRI, 2023-10-17

Housing Year Built

Year RangeHouses Built
2010 or Later781
2000-20092,220
1990-19992,435
1980-19892,066
1970-19793,788
1960-19692,150
1950-19591,804
1940-19491,664
1939 or Before5,967

Source: ESRI, 2023-10-17

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Income

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Income

Douglas County, WI20232028
Median Household$61,525$71,215
Average Household$82,423$94,324
Per Capita$36,097$41,783

Source: ESRI, 2023-10-17

Household Income Base

Douglas County, WI2023
<$15,0001,998
$15,000 - $24,9991,484
$25,000 - $34,9991,973
$35,000 - $49,9992,492
$50,000 - $74,9993,186
$75,000 - $99,9992,819
$100,000 - $149,9993,357
$150,000 - $199,9991,400
$200,000+703

Source: ESRI, 2023-10-17

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Employees

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Commute

CategoryCommuters
Workers 16+21,709
In-County Residents13,706
Out-of-County Residents648
Drive Alone16,629
Carpooled2,310
Public Transport217
Work at Home1,307
Less than 5 minutes964
5-9 minutes3,475
10-14 minutes3,592
15-19 minutes2,916
20-24 minutes2,426
25-29 minutes1,170
30-34 minutes2,283
35-39 minutes621
40-44 minutes771
45-59 minutes1,200
60-89 minutes566
90+ minutes418
Average Travel Time22

Source: ESRI, 2023-10-17

Source: ESRI, 2023-10-17

Employees by NAICS

CategoryNumber
Total Employees19,052
Agr/Forestry/Fish/Hunt37
Mining110
Utilities81
Construction1,309
Manufacturing1,013
Wholesale Trade997
  
Retail Trade2,312
Motor Veh/Parts Dealers493
Furn & Home Furnish Str46
Electronics & Appl Store30
Bldg Matl/Garden Equip581
Food & Beverage Stores379
Health/Pers Care Stores115
Gasoline Stations38
Clothing/Accessory Store21
Sports/Hobby/Book/Music177
General Merchandise Str432
Misc Store Retailers0
Nonstore Retailers0
  
Transportation/Warehouse702
Information109
  
Finance & Insurance572
Cntrl Bank/Crdt Intrmdtn320
Sec/Cmdty Cntrct/Oth Inv28
Insur/Funds/Trusts/Other224
  
Real Estate/Rent/Leasing371
Prof/Scientific/Tech Srv613
Legal Services91
Mgmt of Comp/Enterprises291
Admin/Support/Waste Mgmt506
Educational Services2,051
HealthCare/Social Assist2,523
Arts/Entertainment/Rec526
  
Accommodation/Food Srvcs1,879
Accommodation370
Food Srv/Drinking Places1,509
  
Other Srv excl Pub Admin1,157
Auto Repair/Maintenance171
Public Administration Emp1,859

Source: ESRI, 2023-10-17

Educational Attainment (25+)

Douglas County, WI2023
Some High School1,215
Graduated High School8,264
Associates Degree4,728
Bachelor's Degree6,325
Graduate Degree2,736

Source: ESRI, 2023-10-17

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Businesses

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Businesses by NAICS

CategoryNumber
Total Businesses1,548
Agr/Forestry/Fish/Hunt Bus12
Mining Bus3
Utilities Bus4
Construction Bus101
Manufacturing Bus58
Wholesale Trade Bus54
  
Retail Trade Bus190
Motor Veh/Parts Dealers Bus31
Furn & Home Furnish Str Bus6
Electronics & Appl Store Bus8
Bldg Matl/Garden Equip Bus35
Food & Beverage Stores Bus29
Health/Pers Care Stores Bus13
Gasoline Stations Bus7
Clothing/Accessory Store Bus10
Sports/Hobby/Book/Music Bus34
General Merchandise Str Bus17
Misc Store Retailers Bus0
Nonstore Retailers Bus0
  
Transportation/Warehouse Bus44
Information Bus22
  
Finance & Insurance Bus71
Cntrl Bank/Crdt Intrmdtn Bus35
Sec/Cmdty Cntrct/Oth Inv Bus8
Insur/Funds/Trusts/Other Bus28
  
Real Estate/Rent/Leasing Bus66
Prof/Scientific/Tech Srv Bus84
Legal Services Bus19
Mgmt of Comp/Enterprises Bus3
Admin/Support/Waste Mgmt Bus44
Educational Services Bus36
HealthCare/Social Assist Bus126
Arts/Entertainment/Rec Bus58
  
Accommodation/Food Srvcs Bus171
Accommodation Bus45
Food Srv/Drinking Places Bus126
  
Other Srv excl Pub Admin Bus203
Auto Repair/Maintenance Bus42
Public Administration Bus142

Source: ESRI, 2023-10-17

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WHY APEX - Flint Group

WHY APEX

"APEX plays a critical role in identifying and devising strategies for economic growth and development throughout the region."

Andy Reierson, CEO, Flint Group

Best State for Business


"2023 Top State for Business"

CNBC