Community Profiles
County Seat: Superior
Douglas County is located in northwest Wisconsin at the head of Lake Superior. Superior is Douglas County's largest municipality. With Duluth, MN, Superior forms the largest port on the Great Lakes by tonnage. Superior is home to the University of Wisconsin Superior and the Wisconsin Indianhead Technical College. Major industries in Douglas County include: transportation, manufacturing, wood products, petroleum and tourism.
The County offers outstanding K-12 and higher education, first-class health care facilities and a high quality of life. Douglas County is a transportation hub served by an international shipping port, North America's longest pipeline, four Class I railroads and several trucking firms. Interstate 35 and four-lane U.S. Highway 53 connect Douglas County to major metropolitan areas in the upper Midwest and throughout the U.S. Douglas County has some of the lowest electric rates in the Midwest. Douglas County offers a number of economic development incentives including low interest financing from the Douglas County Revolving Loan Fund, tax credits provided by the State of Wisconsin and tax increment financing incentives and land grants provided by municipalities within the County.
| Year | Population | Households | Average Household Size | Average Household Income |
| 2015 | 44,128 | 18,735 | 2.28 | $55,645 |
| 2020 | 44,267 | 18,839 | 2.28 | $63,394 |
Source: Northland Connection, ESRI
Population
| Population | 2000 | 2010 | 2022 | 2027 |
|---|---|---|---|---|
| Douglas County, WI | 43,287 | 44,159 | 44,183 | 44,017 |
Source: ESRI, 2022-11-10
Population by Age
| Population | 2010 | 2022 | 2027 |
|---|---|---|---|
| 0-4 | 2,594 | 2,249 | 2,227 |
| 5-9 | 2,560 | 2,284 | 2,221 |
| 10-14 | 2,676 | 2,419 | 2,332 |
| 15-19 | 3,006 | 2,623 | 2,662 |
| 20-24 | 3,225 | 2,871 | 2,741 |
| 25-29 | 2,950 | 2,790 | 2,695 |
| 30-34 | 2,622 | 2,887 | 2,513 |
| 35-39 | 2,562 | 2,685 | 2,772 |
| 40-44 | 2,721 | 2,616 | 2,687 |
| 45-49 | 3,426 | 2,553 | 2,676 |
| 50-54 | 3,471 | 2,741 | 2,545 |
| 55-59 | 3,273 | 3,195 | 2,748 |
| 60-64 | 2,712 | 3,313 | 3,071 |
| 65-69 | 1,964 | 3,084 | 3,153 |
| 70-74 | 1,435 | 2,368 | 2,761 |
| 75-79 | 1,150 | 1,557 | 1,965 |
| 80-84 | 914 | 954 | 1,216 |
| 85+ | 898 | 994 | 1,032 |
| 18+ | 34,694 | 35,858 | 35,833 |
| Median Age | 40 | 43 | 43 |
Source: ESRI, 2022-11-10
Population by Race
| Douglas County, WI | 2022 |
|---|---|
| Total | 44,183.000 |
| White Alone | 89.410 |
| Black Alone | 1.340 |
| American Indian Alone | 1.820 |
| Asian Alone | 0.650 |
| Pacific Islander Alone | 0.040 |
| Some Other Race | 0.620 |
| Two or More Races | 6.140 |
| Hispanic Origin | 1.760 |
| Diversity Index | 22.400 |
Source: ESRI, 2022-11-10
Growth Rate
| Douglas County, WI | 2022 - 2027 |
|---|---|
| Population | -0.08% |
| Households | 0.03% |
| Families | -0.05% |
| Median Household Income | 4% |
| Per Capita Income | 3% |
Source: ESRI, 2022-11-10
Back To TopHouseholds
| Population | 2000 | 2010 | 2022 | 2027 |
|---|---|---|---|---|
| Households | 17,808 | 18,555 | 19,236 | 19,264 |
| Housing Units | 20,356 | 22,825 | 22,985 | 23,035 |
| Owner Occupied Units | 13,297 | 13,462 | ||
| Renter Occupied Units | 5,939 | 5,802 | ||
| Vacant Units | 3,749 | 3,771 |
Source: ESRI, 2022-11-10
Home Value
| Douglas County, WI | 2022 | 2027 |
|---|---|---|
| Median Home Value | $189,734 | $260,322 |
| Average Home Value | $224,906 | $295,067 |
| <$50,000 | 661 | 365 |
| $50,000 - $99,999 | 1,573 | 674 |
| $100,000 - $149,999 | 2,360 | 1,227 |
| $150,000 - $199,999 | 2,579 | 1,926 |
| $200,000 - $249,999 | 1,966 | 1,998 |
| $250,000 - $299,999 | 1,798 | 2,594 |
| $300,000 - $399,999 | 1,228 | 2,297 |
| $400,000 - $499,999 | 547 | 1,205 |
| $500,000 - $749,999 | 409 | 907 |
| $1,000,000 + | 53 | 71 |
Source: ESRI, 2022-11-10
Housing Year Built
| Year Range | Houses Built |
|---|---|
| 2010 or Later | 313 |
| 2000-2009 | 2,287 |
| 1990-1999 | 2,658 |
| 1980-1989 | 2,193 |
| 1970-1979 | 3,934 |
| 1960-1969 | 1,857 |
| 1950-1959 | 1,833 |
| 1940-1949 | 1,624 |
| 1939 or Before | 6,202 |
Source: ESRI, 2022-11-10
Back To TopIncome
| Douglas County, WI | 2022 | 2027 |
|---|---|---|
| Median Household | $60,282 | $72,377 |
| Average Household | $79,416 | $93,306 |
| Per Capita | $34,611 | $40,870 |
Source: ESRI, 2022-11-10
Household Income Base
| Douglas County, WI | 2022 |
|---|---|
| <$15,000 | 1,611 |
| $15,000 - $24,999 | 1,727 |
| $25,000 - $34,999 | 1,937 |
| $35,000 - $49,999 | 2,432 |
| $50,000 - $74,999 | 3,746 |
| $75,000 - $99,999 | 3,018 |
| $100,000 - $149,999 | 3,108 |
| $150,000 - $199,999 | 1,033 |
| $200,000+ | 624 |
Source: ESRI, 2022-11-10
Back To TopCommute
| Category | Commuters |
|---|---|
| Workers 16+ | 21,592 |
| In-County Residents | 13,153 |
| Out-of-County Residents | 646 |
| Drive Alone | 16,712 |
| Carpooled | 2,334 |
| Public Transport | 250 |
| Work at Home | 1,179 |
| Less than 5 minutes | 838 |
| 5-9 minutes | 3,277 |
| 10-14 minutes | 3,654 |
| 15-19 minutes | 2,698 |
| 20-24 minutes | 2,823 |
| 25-29 minutes | 1,242 |
| 30-34 minutes | 2,302 |
| 35-39 minutes | 576 |
| 40-44 minutes | 813 |
| 45-59 minutes | 1,147 |
| 60-89 minutes | 580 |
| 90+ minutes | 463 |
| Average Travel Time | 23 |
Source: ESRI, 2022-11-10
Source: ESRI, 2022-11-10
Employees by NAICS
| Category | Number |
|---|---|
| Total Employees | 18,558 |
| Agr/Forestry/Fish/Hunt | 30 |
| Mining | 113 |
| Utilities | 82 |
| Construction | 1,358 |
| Manufacturing | 1,032 |
| Wholesale Trade | 803 |
| Retail Trade | 2,415 |
| Motor Veh/Parts Dealers | 473 |
| Furn & Home Furnish Str | 46 |
| Electronics & Appl Store | 32 |
| Bldg Matl/Garden Equip | 619 |
| Food & Beverage Stores | 373 |
| Health/Pers Care Stores | 100 |
| Gasoline Stations | 36 |
| Clothing/Accessory Store | 21 |
| Sports/Hobby/Book/Music | 222 |
| General Merchandise Str | 408 |
| Misc Store Retailers | 82 |
| Nonstore Retailers | 3 |
| Transportation/Warehouse | 698 |
| Information | 135 |
| Finance & Insurance | 555 |
| Cntrl Bank/Crdt Intrmdtn | 299 |
| Sec/Cmdty Cntrct/Oth Inv | 20 |
| Insur/Funds/Trusts/Other | 236 |
| Real Estate/Rent/Leasing | 297 |
| Prof/Scientific/Tech Srv | 626 |
| Legal Services | 96 |
| Mgmt of Comp/Enterprises | 202 |
| Admin/Support/Waste Mgmt | 421 |
| Educational Services | 2,018 |
| HealthCare/Social Assist | 2,366 |
| Arts/Entertainment/Rec | 517 |
| Accommodation/Food Srvcs | 1,879 |
| Accommodation | 362 |
| Food Srv/Drinking Places | 1,517 |
| Other Srv excl Pub Admin | 1,056 |
| Auto Repair/Maintenance | 173 |
| Public Administration Emp | 1,787 |
Source: ESRI, 2022-11-10
Educational Attainment (25+)
| Douglas County, WI | 2022 |
|---|---|
| Some High School | 1,433 |
| Graduated High School | 8,658 |
| Associates Degree | 4,277 |
| Bachelor's Degree | 5,482 |
| Graduate Degree | 2,563 |
Source: ESRI, 2022-11-10
Back To TopBusinesses by NAICS
| Category | Number |
|---|---|
| Total Businesses | 1,580 |
| Agr/Forestry/Fish/Hunt Bus | 9 |
| Mining Bus | 4 |
| Utilities Bus | 5 |
| Construction Bus | 103 |
| Manufacturing Bus | 58 |
| Wholesale Trade Bus | 51 |
| Retail Trade Bus | 208 |
| Motor Veh/Parts Dealers Bus | 31 |
| Furn & Home Furnish Str Bus | 6 |
| Electronics & Appl Store Bus | 9 |
| Bldg Matl/Garden Equip Bus | 36 |
| Food & Beverage Stores Bus | 29 |
| Health/Pers Care Stores Bus | 13 |
| Gasoline Stations Bus | 6 |
| Clothing/Accessory Store Bus | 10 |
| Sports/Hobby/Book/Music Bus | 23 |
| General Merchandise Str Bus | 10 |
| Misc Store Retailers Bus | 21 |
| Nonstore Retailers Bus | 14 |
| Transportation/Warehouse Bus | 44 |
| Information Bus | 25 |
| Finance & Insurance Bus | 72 |
| Cntrl Bank/Crdt Intrmdtn Bus | 35 |
| Sec/Cmdty Cntrct/Oth Inv Bus | 7 |
| Insur/Funds/Trusts/Other Bus | 30 |
| Real Estate/Rent/Leasing Bus | 79 |
| Prof/Scientific/Tech Srv Bus | 87 |
| Legal Services Bus | 21 |
| Mgmt of Comp/Enterprises Bus | 3 |
| Admin/Support/Waste Mgmt Bus | 44 |
| Educational Services Bus | 35 |
| HealthCare/Social Assist Bus | 123 |
| Arts/Entertainment/Rec Bus | 56 |
| Accommodation/Food Srvcs Bus | 163 |
| Accommodation Bus | 41 |
| Food Srv/Drinking Places Bus | 122 |
| Other Srv excl Pub Admin Bus | 207 |
| Auto Repair/Maintenance Bus | 44 |
| Public Administration Bus | 140 |
Source: ESRI, 2022-11-10
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