Community Profiles

County Seat: Ashland

Nestled on the south shore of Lake Superior’s Chequamegon Bay, the City of Ashland boasts historic charm, modern convenience, and a diverse economy. Home to Memorial Medical Center, Northland College, and Wisconsin Indianhead Technical College, Ashland also contains a strong manufacturing base.

“The heart and soul of Chequamegon Bay,” Ashland is the seat of Ashland County and the commercial hub of the region Historic downtown Ashland is characterized by extraordinary turn-of-the-century brownstone buildings. As you browse the many unique shops, take time to view the distinct architectural styles on display as well as the many vibrant murals, each highlighting a particular aspect of Ashland’s colorful past. From Butternut in the south to Madeline Island in the north, Ashland County’s over two dozen eye-catching murals dazzle visitors all year long.

Year Population Households Average Household Size Average Household Income
2015 15,599 6,632 2.2 $49,147
2020 16,337 6,784 2.2 $59,486

Source: Northland Connection, ESRI

Ashland County, WI

Population

Total Population

15,608

Population
Growth Rate

-0.34%

Median Age

42

Diversity Index

34.300

Housing & Income

Households

6,578

Total Housing Units

9,724


Owner Occupied

4,436

Renter Occupied

2,142

Vacant

3,146

Median Home Value

$120,757


Average Home Value

$152,226

Income
Growth Rate

Median
Household Income

-0.23%


Per Capita Income

2.05%

Income Projection

Median Household

$39,971 $42,429


Average Household

$54,786 $60,467


Per Capita

$23,163 $25,635

Workforce

Total Businesses

896

Total Employed

8,884

Workers 16+

7,177

2020 Retail Trade Businesses

cp-industries

Businesses

133

Employed

1,322

2020 HealthCare/Social Assist

cp-industries

Businesses

58

Employed

1,247

2020 Manufacturing Businesses

cp-industries

Businesses

23

Employed

1,114

2020 Educational Services - Businesses

cp-industries

Businesses

25

Employed

1,038

2020 Accommodation/Food Service

cp-industries

Businesses

79

Employed

760

2020 Public Administration

cp-industries

Businesses

80

Employed

617

Some
High School

675

Graduated
High School

3,447

Associates
Degree

1,465

Bachelor's
Degree

1,455

Graduate
Degree

881

Average Commute Time

16 min.



Resident Commuters

5,802

Non-Resident Commuters

1,281

Drive Alone

5,286

Carpooled

724

Public

125

Work At Home

269