Community Profiles

County Seat: Ashland

Nestled on the south shore of Lake Superior’s Chequamegon Bay, the City of Ashland boasts historic charm, modern convenience, and a diverse economy. Home to Memorial Medical Center, Northland College, and Wisconsin Indianhead Technical College, Ashland also contains a strong manufacturing base.

“The heart and soul of Chequamegon Bay,” Ashland is the seat of Ashland County and the commercial hub of the region Historic downtown Ashland is characterized by extraordinary turn-of-the-century brownstone buildings. As you browse the many unique shops, take time to view the distinct architectural styles on display as well as the many vibrant murals, each highlighting a particular aspect of Ashland’s colorful past. From Butternut in the south to Madeline Island in the north, Ashland County’s over two dozen eye-catching murals dazzle visitors all year long.

Year Population Households Average Household Size Average Household Income
2015 15,599 6,632 2.2 $49,147
2020 16,337 6,784 2.2 $59,486

Source: Northland Connection, ESRI

Ashland County, WI

Population

Total Population

15,535

Population
Growth Rate

-0.42%

Median Age

42

Diversity Index

34.400

Housing & Income

Households

6,482

Total Housing Units

9,656


Owner Occupied

4,428

Renter Occupied

2,054

Vacant

3,174

Median Home Value

$125,057


Average Home Value

$153,625

Income
Growth Rate

Median
Household Income

-0.41%


Per Capita Income

2.69%

Income Projection

Median Household

$39,000 $43,126


Average Household

$52,964 $60,568


Per Capita

$22,179 $25,321

Workforce

Total Businesses

909

Total Employed

8,759

Workers 16+

7,219

AG/Forestry/Fish/Hunting

Businesses

19

Employed

97

Mining

Businesses

1

Employed

27

Utilities

Businesses

1

Employed

5

Construction

Businesses

65

Employed

351

Manufacturing

Businesses

25

Employed

1,017

Wholesale Trade

Businesses

24

Employed

234

Some
High School

624

Graduated
High School

3,333

Associates
Degree

1,468

Bachelor's
Degree

1,535

Graduate
Degree

1,012

Average Commute Time

17 min.



Resident Commuters

5,879

Non-Resident Commuters

1,288

Drive Alone

5,356

Carpooled

759

Public

85

Work At Home

315