Ashland County, WI

County Seat: Ashland

Nestled on the south shore of Lake Superior’s Chequamegon Bay, the City of Ashland boasts historic charm, modern convenience, and a diverse economy. Home to Memorial Medical Center, Northland College, and Wisconsin Indianhead Technical College, Ashland also contains a strong manufacturing base.

“The heart and soul of Chequamegon Bay,” Ashland is the seat of Ashland County and the commercial hub of the region Historic downtown Ashland is characterized by extraordinary turn-of-the-century brownstone buildings. As you browse the many unique shops, take time to view the distinct architectural styles on display as well as the many vibrant murals, each highlighting a particular aspect of Ashland’s colorful past. From Butternut in the south to Madeline Island in the north, Ashland County’s over two dozen eye-catching murals dazzle visitors all year long.

Year Population Households Average Household Size Average Household Income
2015 15,599 6,632 2.2 $49,147
2020 16,337 6,784 2.2 $59,486

Source: Northland Connection, ESRI

Population

Total Population

15,990

Population
Growth Rate

-0.01%

Median Age

42

Diversity Index

38.200

Housing & Income

Households

6,816

Total Housing Units

9,417


Owner Occupied

4,800

Renter Occupied

2,016

Vacant

2,601

Median Home Value

$156,868


Average Home Value

$184,354

Income
Growth Rate

Median
Household Income

0.00%


Per Capita Income

2.68%

Income Projection

Median Household

$56,717 $63,092


Average Household

$75,261 $85,415


Per Capita

$32,156 $36,709

Workforce

Total Businesses

904

Total Employed

9,251

Workers 16+

7,582

2023 HealthCare / Social Assistance

cp-industries

Businesses

60

Employed

1,449

2023 Retail Trade Businesses

cp-industries

Businesses

135

Employed

1,443

2023 Educational Services - Businesses

cp-industries

Businesses

25

Employed

1,031

2023 Manufacturing Businesses

cp-industries

Businesses

22

Employed

905

2023 Accommodation / Food Service

cp-industries

Businesses

81

Employed

862

2023 Public Administration

cp-industries

Businesses

99

Employed

783

Some
High School

472

Graduated
High School

3,882

Associates
Degree

1,696

Bachelor's
Degree

1,582

Graduate
Degree

718

Average Commute Time

18 min.



Resident Commuters

6,128

Non-Resident Commuters

1,366

Drive Alone

5,549

Carpooled

727

Public

137

Work At Home

417