Community Profiles

County Seat: Ashland

Nestled on the south shore of Lake Superior’s Chequamegon Bay, the City of Ashland boasts historic charm, modern convenience, and a diverse economy. Home to Memorial Medical Center, Northland College, and Wisconsin Indianhead Technical College, Ashland also contains a strong manufacturing base.

“The heart and soul of Chequamegon Bay,” Ashland is the seat of Ashland County and the commercial hub of the region Historic downtown Ashland is characterized by extraordinary turn-of-the-century brownstone buildings. As you browse the many unique shops, take time to view the distinct architectural styles on display as well as the many vibrant murals, each highlighting a particular aspect of Ashland’s colorful past. From Butternut in the south to Madeline Island in the north, Ashland County’s over two dozen eye-catching murals dazzle visitors all year long.

Year Population Households Average Household Size Average Household Income
2015 15,599 6,632 2.2 $49,147
2020 16,337 6,784 2.2 $59,486

Source: Northland Connection, ESRI

Ashland County, WI

Population

Total Population

15,921

Population
Growth Rate

-0.14%

Median Age

42

Diversity Index

37.800

Housing & Income

Households

6,770

Total Housing Units

9,388


Owner Occupied

4,763

Renter Occupied

2,007

Vacant

2,618

Median Home Value

$135,105


Average Home Value

$162,214

Income
Growth Rate

Median
Household Income

0.00%


Per Capita Income

3.11%

Income Projection

Median Household

$51,332 $57,377


Average Household

$69,241 $80,533


Per Capita

$29,517 $34,401

Workforce

Total Businesses

925

Total Employed

8,862

Workers 16+

7,146

2022 HealthCare/Social Assist

cp-industries

Businesses

60

Employed

1,384

2022 Retail Trade Businesses

cp-industries

Businesses

138

Employed

1,370

2022 Educational Services - Businesses

cp-industries

Businesses

25

Employed

1,008

2022 Manufacturing Businesses

cp-industries

Businesses

20

Employed

860

2022 Accommodation/Food Service

cp-industries

Businesses

88

Employed

844

2022 Public Administration

cp-industries

Businesses

97

Employed

713

Some
High School

558

Graduated
High School

3,619

Associates
Degree

1,618

Bachelor's
Degree

1,684

Graduate
Degree

825

Average Commute Time

17 min.



Resident Commuters

5,747

Non-Resident Commuters

1,315

Drive Alone

5,335

Carpooled

659

Public

116

Work At Home

346