Community Profiles

County Seat: Superior

Douglas County is located in northwest Wisconsin at the head of Lake Superior. Superior is Douglas County's largest municipality. With Duluth, MN, Superior forms the largest port on the Great Lakes by tonnage. Superior is home to the University of Wisconsin Superior and the Wisconsin Indianhead Technical College. Major industries in Douglas County include: transportation, manufacturing, wood products, petroleum and tourism.

The County offers outstanding K-12 and higher education, first-class health care facilities and a high quality of life. Douglas County is a transportation hub served by an international shipping port, North America's longest pipeline, four Class I railroads and several trucking firms. Interstate 35 and four-lane U.S. Highway 53 connect Douglas County to major metropolitan areas in the upper Midwest and throughout the U.S. Douglas County has some of the lowest electric rates in the Midwest. Douglas County offers a number of economic development incentives including low interest financing from the Douglas County Revolving Loan Fund, tax credits provided by the State of Wisconsin and tax increment financing incentives and land grants provided by municipalities within the County.

Year Population Households Average Household Size Average Household Income
2015 44,128 18,735 2.28 $55,645
2020 44,267 18,839 2.28 $63,394

Source: Northland Connection, ESRI

Douglas County, WI

Population

Total Population

44,183

Population
Growth Rate

-0.08%

Median Age

43

Diversity Index

22.400

Housing & Income

Households

19,236

Total Housing Units

22,985


Owner Occupied

13,297

Renter Occupied

5,939

Vacant

3,749

Median Home Value

$189,734


Average Home Value

$224,906

Income
Growth Rate

Median
Household Income

0.00%


Per Capita Income

3.38%

Income Projection

Median Household

$60,282 $72,377


Average Household

$79,416 $93,306


Per Capita

$34,611 $40,870

Workforce

Total Businesses

1,580

Total Employed

18,558

Workers 16+

21,592

2022 Retail Trade Businesses

cp-industries

Businesses

208

Employed

2,415

2022 HealthCare/Social Assist

cp-industries

Businesses

123

Employed

2,366

2022 Educational Services - Businesses

cp-industries

Businesses

35

Employed

2,018

2022 Accommodation/Food Service

cp-industries

Businesses

163

Employed

1,879

2022 Public Administration

cp-industries

Businesses

140

Employed

1,787

2022 Food Service/Drinking Estab

cp-industries

Businesses

122

Employed

1,517

Some
High School

1,433

Graduated
High School

8,658

Associates
Degree

4,277

Bachelor's
Degree

5,482

Graduate
Degree

2,563

Average Commute Time

23 min.



Resident Commuters

13,153

Non-Resident Commuters

646

Drive Alone

16,712

Carpooled

2,334

Public

250

Work At Home

1,179